A Message from Morgan Rich

The Rich team is an executive benefits firm whose expert work with publically-traded companies and closely held businesses change the status quo executive compensation paradigm.  Through our planning model, we access a deep understanding of each client’s compensation schemes and how those schemes function with the mission, vision, and values of the executive or business owner.  This enables us to deliver a tailored strategic approach to align our client’s mission, vision, and values with their current compensation arrangement and potential 409(A), Section 83 and 83(b), and Section 401(A) planning opportunities.  The Rich team passionately provides planning for companies across the United States, creating transformational wealth for business owners and executives.

Our Mission

Empowering entrepreneurs and executives to preserve their life’s work by helping them define their ‘why’ and providing them with the tools to realize their vision.

Our Vision

We aim to be the most trusted advisors to our wealth holders.  Our team is the prototype partnership for "doing well by doing good" with wealth holder focus in the forefront of our mind.

Our Values

We are wealth holder focused with the fundamental belief of "people over profits." We are focused on long term mission, vision, values driven strategy versus short term fads.  We aim to be the most trusted advisor at the "right side of the table" with our wealth holders. We all do well by doing good.

Our Background

Our team was formed to build a concierge style practice that enables our wealth holders to achieve their financial goals through implementation of creative and innovative solutions. Morgan Rich, is our small business specialist focusing on non-qualified deferred compensation strategies in tandem with succession and estate planning.  Morgan also serves in a leadership capacity with Northwestern Mutual helping to coach and develop young financial representatives both in Cincinnati and across the country. Jeff Rich focuses on our unique circumstance, institutional and non-profit clientele. Jeff spent 35 years managing and implementing strategic approaches for the high net worth and business community. Other team members include Mindi Rich, Liz Lagunas, and Mike Graf. Together our team helps our wealth holders through an individualized consultative process aimed at increasing efficiency and maximizing financial strategies.

The Northwestern Mutual Difference

We make plans for people, not just money. So no matter your goals, we have access to top rated products and services to help you meet each one.

  • Best Life Insurance Company ranked by NerdWallet, April 2019 1
  • Highest financial strength ratings of any life insurer from all four major rating agencies2
  • Top 10 U.S. Independent Investment Broker-Dealers3
1 ©2017-2019 and TM, NerdWallet, Inc. All Rights Reserved.

2 A.M. Best Company, A++ (highest), May 2019; Fitch Ratings, AAA (highest), May 2019; Moody's Investors Service, Aaa (highest), September 2018; S&P Global Ratings, AA+ (second highest), June 2019. Third-party ratings are subject to change. Ratings are for The Northwestern Mutual Life Insurance Company and Northwestern Long Term Care Insurance Company.

3 Measured by 2018 total revenues. Ranking for Northwestern Mutual Investment Services, LLC. Sources: Financial Advisor magazine and Investment News, May 2019.

Morgan L Rich
Financial Representative


Rich & Company

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To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck